Welcome to my platform

Hi, I'm Irina Ianculescu and I'm a product marketing & growth geek!

Growth and product marketing leader, with over 15 years of experience in managing teams and marketing projects from conception to completion.

🌿 I'm experienced in sales-led and product-led motions in fintech, digital commerce, payments, solving strategic acquisition and retention problems.

🌿 I've worked in-house, as well as a consultant and advisor for tech startups, helping them build and scale their go-to-market.

🌿 I spend much of my time crystallizing my thoughts in the Marketing Takeover newsletter and teaching others through workshops and mentoring programs.

🌿 I've been a mentor and jury board member at different European tech startup accelerators & competitions: Impact Hub, Startarium, ClimAccelerator, Innovators for Children, Romanii Sunt Antreprenori, and many others.

🌿 Reforge alumna and one of their biggest fans.

This is where you'll find my views and learnings on product marketing, growth, tech, and startups. If you're curious about marketing teardowns, mini-workshops, and GTM case studies on Romanian startups, check out my Substack newsletter at marketingtakeover.substack.com.

Would love to connect on LinkedIn and exchange thoughts on marketing & growth.🤓